Addressing new markets and adding value to existing propositions.
Mobile voice revenues are eroding
The market for mobile voice is saturated. And the growth of mobile voice revenue is slowing down. This creates a huge challenge for mobile operators. Making them look for new, non-price related arguments to win back customers.
The quest for new market growth
Mobile operators look for data revenue to compensate for the slow-down in voice revenue. But the data market as well, is expected to get saturated in the near future..
Addressing new markets and adding value to existing propositions - such as offering an alternative for WiFi and DECT, or integrating a mobile solution in the IP-PABX - can bring a new dynamic in the mobile market and help to restore mobile voice revenue.
Customers want full service mobility, but not at any cost
Efficiency is king
System administrators are looking for efficient and easy-to-implement solutions.
• avoid the installation and maintenance of applications on individual phones.
• keep the choice of eligible mobile phones open (Smartphone should not be mandatory).
• one solution to manage fixed as well as mobile calls.
Autonomy to make changes
Organisations need to evolve. And their communication solution must be able to keep up with that change. In order to be able to react prompt and swiftly to changing needs, customers must have the autonomy to add or remove users, change numbering plans (e.g. go from 3 to 4 digits) or impose restrictions through the IP-PABX. Without any intervention of the operator.
Control on the use of resources
Customers want to have the possibility to impose restrictions for individual phones or groups of phones, directly in the IP-PABX.
Furthermore, continuity in case a person is leaving the company or is unavailable for whatever reason, is of great importance. And compared to a mobile number, a corporate number may be easier to transfer to a new colleague.
Protect prior investments
Setting up a communication solution requires an important investment. Both in budget and in human effort. Expanding the geographical coverage of their IP-PABX is an effective way to increase their return on prior investments.